Slush is a technology conference that brings together startups, investors, and other members of the tech community to network, share ideas, and learn from each other.

In 2019, the largest Slush event to date, over 25,000 attendees from more than 135 countries participated. Since its inception, Slush has hosted over 1,000 speakers, including prominent figures such as Al Gore, Niklas Zennström, and Jack Dorsey.


Products: Slush 2015 Mobile Application
Type: B2B, B2C
Role: Visual Designer
Time: 2015
Expertises: Visual Design, Mobile App Design, Video Editing
Outcomes: 10,000+ downloads, 4/5 stars rating

Solving typical problems for event goers

As part of Qvik team, I took the challenge of designing the event companion app. Realising the great opportunity of reaching out to thousands of attendees. The event app was an design answer to event goers' frequent questions:

What are the schedules? Bookmarking and tracking events as well
When and where are the most interested talks or pitches take place?
How can I navigate inside a massive event premises? 
How can I connect with prospect partners and companies in real-time?

Event schedule was a major part of the app, it was a side-way scrolling table with clear marking of duration, start and end time of each talk/pitch. From that user can easily bookmark and create a personal time table of his/her favourite events. There was also a live feed chat feature which enabled all attendees to communicate directly or en mass,  view profile, view roles. Last but not least, indoor navigation solution helps people to find stages, food stands and entrances much easier.

Scalability and white label solution

In fact, the app was built as a white label product, therefore the UI need to be changed and adapted to any brand or visual style with minimal effort. Most of the components are plug and play.

The app has been downloaded over 10 000 times during the event period, available on iOS, Android, Windows Phone with high rating.

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