ABB is a leader in industrial automation and has developed many innovative products and technologies, including robots for manufacturing, power electronics for renewable energy systems, and digital control systems for factories and power grids.
Products: Mission All Compatible - ABB Power Equipment Interactive Exhibition
Type: B2B, B2C
Role: Visual Designer
Time: 2014
Expertises: UI Design, Visual Design, Game Design.
Outcomes: Fun and informative game to explore ABB’s product offerings.
Main objective of this interactive demo was help potential customers discover ABB’s inverter product range. Therefore a mini puzzle game was designed to fulfil this objective. Since the game was used at ABB’s expo booth. It had to be informative while fun in order keep visitor engaging in brief moments.
The game offered 4 different missions which were corresponding to 4 real life locations. Players were asked to config various different setup to balance electrical grid with ABB equipment within time constrain. Various elements such as: environment, budget, human resources, etc. also played as factor in game.
The game UI was futuristic style and sci-fi action movies inspired. Input method was touch display. Beside interactive portion, various products’ promotion video and materials also could be explored within the game.
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